Why is this number important?
Is it the number of days left 'til Christmas? Nope...it's only July!
Is it the number of files in my office that need my immediate attention? No, but it's probably fairly close.
Could it be, you wonder, the number of petals on a chrysanthemum? No.
It is, ladies and gentlemen, the projected temperature - in degrees Fahrenheit - in Phoenix on Friday. Gees.