This product, as you may have deduced from the name, is a tube of cream blush...looks sorta' like lipstick, but with a fatter tube. Amanda showed me hers over Christmas, and once I tried it, I was hooked. Super easy: just dab a few dots on your cheeks, and then use your fingers to blend it.
It wears longer and prettier than powder blush, and it's not as messy. Love it.